The ideal customer experience. The highest vision of the business. The best state of the business. The finest form of life.

Set the greatest ideal of this one life — and move toward it. Small. Often. With the taste of moving itself. Go until it is done. Go until it is time to go. Complete the mission. Then — whatever comes after, you’ll know in ten days anyway.

What is the most ideal state?

ideal state

ideal state

ideal state

ideal state

and

ideal state